The Nuggeteers got their start because of college futons. Founder David Baron remarks, “There were bean bags and futons but nothing in between, and we thought to ourselves, we can do this better.” And they decided to after seeing dumpsters overflowing with those college futons at year’s end.

The company, founded in 2014, is now producer of the world’s easiest, funnest, most versatile couch ever.

The team consists of David Baron, Ryan Cocca, and Andrew Barnhart. They’ve been members at the American Underground since August of 2014 and their product has quickly become a crowd pleaser within the AU community.

The couch weighs 19 pounds, comes in four pieces, easily folds into the trunk of a car, assembles in seven seconds, and is entirely held together by friction—no screws, bolts, or tools required to assemble. It is made from polyethylene—the same material used in pool noodles—and covered in a removable, washable suede.
Initial iterations of the Nugget included a couch made out of mushrooms that was biodegradable and a piece of foam sitting on cinderblocks. They settled on the low-density polyethylene, making for a perfectly durable and versatile combo.

The name? Nugget was actually the first name given to the couch, a “code name” for the project. They had plans to rename it, but nothing else survived quite like the nugget. “It feels like you bounce when you say it,” says Baron. “Plus it’s easy to remember and reflects the active and fun nature of the company.”

“There were bean bags and futons but nothing in between, and we thought to ourselves, we can do this better.” -David Baron, Founder

David and Ryan came together while in school at UNC-Chapel Hill. At the time, Ryan was running another business, Thrill City, a popular lifestyle/ clothing company in Chapel Hill. Though he originally wanted to keep the business running, he decided to retire it for the sake of devoting his efforts to Nugget. Andrew, a childhood friend of David, came on shortly after. They have been plugging away at BullSpeed ever since.

They have been gaining attention and traction along the way, too. Last winter, they raised $84K from a Kickstarter campaign. Their goal of $20K was reached in the first few hours of posting the video. The campaign was successful in more ways than one. Ryan has now dedicated a part of his body to Nugget. His pledge was that if they raised $50k, he’d get a tattoo. Specifics for the tattoo have yet to be determined. It will be the Nugget logo, which he designed. “But it’s kind of hard to figure out where on your body to put a logo of a couch company,” Cocca remarks.

“But it’s kind of hard to figure out where on your body to put a logo of a couch company,” Ryan Cocca, Creative Director

Currently their operations are based out of a NOMACO factory in Zebulon, but this fall they will go independent, bringing all operations in house to a warehouse in Durham. This will allow them more control over quality, resources, inventory, etc.

What sets Nugget apart from other furniture companies is their use of ecommerce in a way that hasn’t been done before. The Nuggets are made to order and set up to meet the needs of their customers. Moving forward, the product will be customizable with a variety of colors to choose from.

They’re aiming for a complete launch Nov 1.

Read more at www.nuggetcomfort.com.